Flora Brewing: From YouTube to Commercial Brewery Debut: Sarah Flora, a renowned female digital creator and homebrewer, is well-known for her educational YouTube videos on homebrewing. With over two million views, she has inspired many to start their own brewing journey. After six years of brewing in her garage, Sarah is finally making her commercial debut with her own brewery, Flora Brewing, through the incubator brewery, Pilot Project, in Chicago, Illinois.
A Dream Come True
Sarah’s partnership with Pilot Project marks a significant milestone in her brewing career. Pilot Project supports and provides a platform for aspiring and underrepresented creators within the brewing industry. Sarah is grateful for this opportunity to share her passion for brewing and offer her beer to Chicago and eventually, select cities.
The Launch of Four Beers
Flora Brewing will release four unique beers at Pilot Project Brewing: Medusa Pale Ale, Blossom Tonic Saison Ale, Burn Out Imperial Red Ale, and Fun with Flagships West Coast IPA. The release event is scheduled for Saturday, April 29th at Pilot Project, with more events planned around Chicago in the coming weeks.
A Platform for Visionaries
Dan Abel, co-founder and CEO of Pilot Project, believes in providing a platform for talented individuals like Sarah to thrive. With her strong digital presence and positive influence on the brewing community, Sarah is poised to make an impact in the industry with the help of Pilot Project’s resources and expertise.
Sarah Flora’s Journey
Sarah’s passion for brewing began in 2017 when she purchased a homebrew kit as a gift for her husband. Since then, she has been sharing her experiences through her Flora Brewing YouTube channel, which boasts over 27,000 subscribers. Sarah has received numerous accolades for her brewing expertise, including speaking engagements at conferences and recognitions from various media outlets.
The Future of Flora Brewing
The launch of these four beers is only the beginning of Sarah’s commercial brewing journey. Her goal is to release more beers in select cities through contract brewing, and eventually open up her own brewery.
Flora Brewing’s Unique Approach
Drawing on her experiences and successes in homebrewing, Sarah Flora brings a fresh perspective to the commercial brewing scene. Her creative brews, such as the Blossom Tonic Saison Ale with cherry, coriander, and rosemary, showcase her innovative approach to crafting unique and enjoyable beers.
The Brewing After Hours Podcast
In addition to her YouTube channel, Sarah Flora also hosts the Brewing After Hours Podcast on the Bleav Podcast Network. Launched in March 2021, the podcast offers a different look at the history and stories behind beer, including archaeology and unusual yeast sources. This provides listeners with a fascinating and educational perspective on beer and brewing.
Pilot Project Brewing: A Launchpad for Brewers
Pilot Project Brewing was founded with the mission to support talented brewers in an industry known for high barriers to entry. Modeled after the music industry, Pilot Project serves as a launchpad for start-up breweries, offering assistance in recipe development, production scaling, business development, marketing, distribution, and more. The collaboration with Flora Brewing is just one example of how Pilot Project helps innovative creators make their mark on the brewing industry.
Supporting Flora Brewing’s Commercial Journey
Sarah Flora’s transition from homebrewing to commercial brewing is an exciting and challenging endeavor. With funding needed for various aspects of the business, such as materials, ingredients, marketing, distribution, label design, insurance, legal assistance, and more, Sarah is seeking support to help make Flora Brewing a reality. By contributing, supporters can play a part in officially launching Flora Brewing as a commercial brewer and sharing her creations with beer enthusiasts across the United States and, one day, around the world.
A New Era in Brewing
Flora Brewing’s commercial debut represents a new era in brewing, with Sarah Flora leading the way as a passionate and innovative brewer. As Flora Brewing expands its reach to select cities and continues to share Sarah’s unique perspective on brewing, the future of the brewing industry is bound to be exciting and full of new possibilities.
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