BEHR Paint Commercial Actress 2021
Behr Paint Company, the provider of architectural paint and wood care products in markets such as the United States and Canada, signed singer Katy Perry for a campaign that reveals the connection between her business and music with the visualizer from Spotify.
Between music and color, there is a whole score of concomitances that Katy Perry explores in a new campaign for the paint brand Behr Paint. The central axis of the campaign is an interactive audio tool that connects songs from the vast Spotify library with different color tones.
To illustrate the wonders emanating from “Music in Color” (that’s the name of Behr Paint’s unique interactive tool) Katy Perry tests this phenomenal invention with some of her best-known songs in a spot signed by Emil Nava. And with each song sung by the American singer, the color of Katy Perry’s “outfit” and the stage where the ad takes place to change.
The ad’s three shades appear alongside nine others in a Katy Perry-inspired color palette developed especially for the occasion by Behr Paint.
The campaign was developed with TBWA \ Chiat \ Day LA agency as well and includes the ad, “Katy in Color.” The proposal also includes social media elements such as augmented reality filters on Instagram, TikTok, and Snapchat that allow people to share colorful music visualizations.
Three different shades of Behr Paint make their way into the spot: Laser Lemon (a yellow that evokes a sunny day), Flirt Alert (a very bright red), and Sea of Tranquility (a calm turquoise color). And these three colors are paired with three different songs: “Never Really Over,” “Waking Up in Vegas,” and “Teenage Dream.”
“Every time I write a song 7 times out of 10 I also see images,” says Katy Perry in statements to People. And if I had to explain my songs with colors, it would actually be very easy. I think they are actually synonymous, “he emphasizes.
In a “microsite” developed ad hoc, the user can add songs from Spotify to generate colors with the Katy Perry-inspired palette based on rhythm, tempo, and other musical characteristics.
BEHR Paint Commercial Actress Katy Perry 2021
The singer rose to fame in 2008 after releasing her hit “I Kissed a Girl.” Her 2010 album Teenage Dream featured five songs that made the top 100 songs on the US Billboard chart. In 2018, he became a judge on American Idol. She was featured in the documentary Katy Perry: Part of Me in 3D in 2012. The film grossed more than $ 30 million at the box office. She also voiced the character Smurfette in the 2011 film The Smurfs. In 2014, she became the first person to reach 50 million followers on Twitter.
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