Tesco became the target of a hate campaign on social media over the weekend after the launch of its annual Christmas ad that, this year, features a Santa Claus with his covid passport.
The importance of getting into the Christmas spirit as much as possible and enjoying the holidays as much as possible after restrictions made it impossible to do so in 2020 is the basic storyline that runs through the Christmas commercials that are opening at this time in the British market.
The desire to celebrate festers precisely from every pore the new Christmas advertisement from the British supermarket chain Tesco, which, impregnated with the jubilant chords of the iconic Queen song “Don’t Stop Me Now”, shows the determination (absolutely irrepressible) of its protagonists for having a good time this Christmas.
The 90-second ad begins with an older woman standing outside a Tesco store. It snows a lot and apparently, you don’t know what to do. However, when an employee asks if he needs help, he says, “Don’t worry, honey. This year, nothing is going to stop me ”. Then he covers his head with his helmet, starts his scooter, and moves at full speed.
At that moment, “Don’t stop me now”, the popular and energetic Queen song, begins to play, and the spot offers a quick succession of funny images that exemplify the desire to celebrate that dominates this year: a party of the company in which the power goes out, the passengers of a plane who toast despite an aborted takeoff, the snowmen with noses made of various vegetables in the absence of supplies, a Christmas dinner in the open air next to a car which is missing a wheel and Santa Claus showing his vaccination certificate to be able to travel without problems.
This particular scene has generated a certain controversy, according to the British media: the anti-vaccines have criticized Tesco for including it and have called for a boycott of the chain’s supermarkets.
Citizens in favor of vaccination, for their part, have responded with humor to these messages, pointing out that now that anti-vaccines will not buy at Tesco, they will go more to their establishments because they will be safer.
In 2020, the British Government imposed severe restrictions emanating from the coronavirus shortly before the Christmas celebrations, so many people were not able to meet their friends and family during Christmas.
Twelve months later, the United Kingdom has failed to fully escape the yoke of the coronavirus, whose infections have increased in recent weeks, and is also facing problems derived from bottlenecks in the supply chain. Even so, Tesco has preferred to risk everything to the escapism card in its new Christmas campaign at a time, Christmas, which will be absolutely crucial, after all, from the point of view of sales for the British retailer.
London-based agency BBH, production company Academy Filmy and director duo Si & Ad sign the Tesco Christmas ad.
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