Taylor Swift World Most Important Artist
Taylor Swift is never going to stop giving something to talk about. It is a skill, that of marketing and storytelling, that the American singer masters as well as her positioning in the industry, and of course creative excellence. The author has returned to the music and media arena with Red (Taylor’s Version), a reissue of one of her most iconic albums, also released in order to regain the rights to her work that she lost in her fight with her previous record company and with the producer Scooter Braun.
And it has once again broken the lists, to go viral, to star in reviews and reports, and to generate as many loves as hates. Today we review Taylor Swift’s leadership lessons for all of the above, to be the most relevant artist and entrepreneur in the world right now.
She Is Hard-Working And Honest
No matter how much marketing is involved, Taylor Swift is in the place she occupies as a tireless worker who has always stripped herself emotionally of her songs. This is not to say that what counts is the absolute truth (if that exists), but that she is honest with her own emotions and the way she expresses them. That is why she has also been one of the most criticized artists.
The singer-songwriter has poured into her records her romantic and friendly disappointments, with details that have made it possible to locate her protagonists (let’s think of Dear John, about her story with John Mayer, and All Too Well, about her story with Jake Gyllenhaal ), and in the industry and among the media it has never been frowned upon for a woman to speak of feelings such as spite (and less so if she does so in the keys of pop). However, it is precisely that vulnerability that makes her connect with her fans, and they are partly the ones who have legitimized her.
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