What Is Phexxi? If you look for this “concept” on the web, you will immediately be able to read things like: “Available only in the United States”, “New contraceptive method” and even a: “Say no to abortion.”
The true story is – and the true meaning – of Phexxi is that it is a “new form of birth control for women who are wary of hormones .” One of its main promoters, Saundra Pelletier, the CEO of Evofem, has told the world’s media, that she hopes to connect with a new and different generation that opens up to new effective and non-traditional contraceptive methods.
If you are a woman between the ages of 18 and 34, you may have noticed a Phexxi commercial while watching something on Hulu. Or maybe you’ve stumbled upon the product – a non-hormonal contraceptive gel that women can apply an hour before sex – while browsing Instagram, somewhere between a recipe for paleo diet bagels and an ode to body positivity.
Phexxi was launched on the US market in September, after receiving approval from the Food and Drug Administration (FDA). Prescriptions issued for Phexxi are a few thousand, about 17,280, according to its publicly traded parent company, Evofem. It is a slim figure compared to the estimated 8.6 million women who have undergone female sterilization or the 6.6 million women who take birth control pills.
Phexxi Commercial Actress
The commercial, created by McCann Health, takes place in a comfortable, spacious, and pink room, and in it, Annie Murphy explains, with a text loaded with humor, the characteristics of the product. The two most distinctive are the lack of hormones, which are present in other contraceptive products and cause side effects in some women, and the fact that it is not administered through a regular schedule, but when they are going to have sex.
The campaign is titled “House Rules” and, apart from the spot, which is being broadcast on national television in the United States, includes two other pieces: a video in which Murphy explains what kind of contraceptive methods he has used throughout his life and the problems they have caused him, and a making of the spot.
Annie Murphy
Annie Murphy is a Canadian actress. Born on December 19, 1986, in Ottawa, Canada, she is known for her role as Alexis Rose on the acclaimed sitcom ‘Schitt’s Creek’.
Murphy is married to singer-songwriter Menno Versteeg. In 2013, the couple lost their home and almost all of their belongings in a fire. Despite everything, two years later, he receives one of the best news: his first fixed starring role.
Fame, therefore, came to him in 2015, when he signed for the sitcom ‘Schitt’s Creek’, playing the role of the daughter of the family, Alexis Rose. Her work on the Dan and Eugene Levy series earned her several Canadian Screen Awards nominations and won the 2019 Gracie Awards for Best Actress in a Breakout Role.
FAQ
Who does the birth control commercial?
Canadian actress Anne Frances Murphy does the birth control commercial.
Who Is The Actress In The Phexxi Commercial?
Alexis Rose (CBC sitcom Schitt’s Creek) actress Annie Murphy is present in the Phexxi Commercial.
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