Is Rihanna the CEO of Fenty Beauty? Rihanna, the multi-platinum recording artist, has recently added many feathers to her cap. One of her most notable ventures is Fenty Beauty, which she launched in 2017. The brand took the beauty world by storm, becoming a household name and earning a reputation for inclusivity and diversity. With such an influential role in Fenty Beauty, many wonder if Rihanna is the CEO of the brand.
Who is Rihanna?
Rihanna, born Robyn Rihanna Fenty, is a Barbadian singer, actress, and entrepreneur. She has sold over 250 million records worldwide, making her one of the world’s best-selling music artists. Rihanna has also acted in several movies, including “Ocean’s 8” and “Battleship.” She launched Fenty Beauty in 2017, and the brand’s success helped her become the first woman of color to launch a brand with Louis Vuitton Moët Hennessy (LVMH), the world’s largest luxury group.
What is Fenty Beauty?
Fenty Beauty is a cosmetics brand founded by Rihanna in 2017. The brand’s mission is to create makeup products that cater to every skin tone and undertone, making it inclusive and diverse. Fenty Beauty became an instant success, with its signature product, the Pro Filt’r Soft Matte Longwear Foundation, being praised for its shade range and longevity. The brand has since expanded to include skincare, lip products, and eyeshadow palettes.
Is Rihanna the CEO of Fenty Beauty?
While Rihanna is the founder of Fenty Beauty, she is not the CEO of the brand. Instead, the CEO is named as Jean-Denis Mariani. Mariani is an experienced executive who has worked for over 20 years in the beauty industry. Before joining Fenty Beauty, he held executive positions at brands such as L’Oréal and Sephora. Mariani’s expertise in the beauty industry and Rihanna’s vision have helped Fenty Beauty become a successful brand.
Rihanna’s Role in Fenty Beauty
While Rihanna is not the CEO of Fenty Beauty, she plays a significant role in the brand. As the founder, she sets the overall vision and direction of the brand. Rihanna is involved in product development, marketing, and branding decisions. She is also known for being hands-on with the brand’s creative direction, from the packaging to the marketing campaigns.
Sales and Revenue
According to Bernard Arnault, chairman and CEO of LVMH, Fenty Beauty’s sales reached nearly 500 million euros (equivalent to $573 million) by the end of 2018. In just 15 months of operation, Forbes reported that the beauty brand had accumulated $570 million in revenue in 2018 alone. This level of success is a testament to the brand’s innovative marketing and inclusivity initiatives.
Net Worth
Fenty Beauty’s overall net worth is valued at $2.8 billion, and a large portion of that belongs to its CEO, Rihanna. As reported by Forbes, Rihanna owns 50% of the brand, which makes up a significant portion of her overall net worth. In 2022, Forbes estimated that Rihanna’s net worth was $1.7 billion, making her one of the wealthiest women in the world.
Inclusivity and Impact
Fenty Beauty has significantly impacted the beauty industry with its focus on inclusivity. The brand’s release of 40 shades of foundation set a new standard for makeup companies, and it has since expanded its shade range to include even more skin tones. The brand’s inclusive messaging has also been reflected in its marketing campaigns, featuring models of various skin tones and body types.
Furthermore, Fenty Beauty’s impact has not been limited to the beauty industry. The brand has also been recognized for its philanthropic efforts, including its support of various charities and organizations that focus on education and health.
Conclusion
In conclusion, while Rihanna is not the CEO of Fenty Beauty, she is the brand’s founder and plays a significant role in the company’s success. Her vision and direction, combined with the expertise of CEO Jean-Denis Mariani, have made Fenty Beauty one of the most successful cosmetics brands in recent years. Rihanna’s commitment to inclusivity and diversity has also helped Fenty Beauty become a champion of representation in the beauty industry.
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