How Much Did Rihanna Get Paid For Super Bowl Halftime Show? Rihanna’s makeup touch-up during her Super Bowl halftime performance earned Fenty Beauty a whopping US$5.6 million in media impact value in the first 12 hours. This figure came from Google searches for Fenty Beauty that increased 883% following Rihanna’s use of Invisimatte Blotting Powder on her face during the halftime show.
Super Bowl Half-Time Show Pay
While it’s known that performers at the Super Bowl halftime show are not paid, they do receive enormous exposure to an audience of over 100 million. This exposure results in immediate benefits such as increased album and song sales. For instance, Lady Gaga’s album and song sales increased by 1000% following her 2017 halftime show performance. Similarly, Jennifer Lopez received 2.3 million new followers across her social media after her 2020 performance.
How Much Did Rihanna Get Paid For Super Bowl Halftime Show?
Rihanna did not get paid for her Super Bowl halftime show performance. The NFL does not pay its halftime performers but covers their expenses and production costs. However, Rihanna did generate $88.3 million in media impact value for Fenty Beauty and other brands she wore during her performance.
Rihanna’s Benefits from Halftime Show Performance
Rihanna’s solo halftime show performance at the 2023 Super Bowl match garnered her US$88.3 million in media impact value in the first 12 hours after her performance. This amount was equivalent to 27% of the total Super Bowl’s coverage. Fenty Beauty mentions during the Super Bowl generated a total of US$5.6 million in MIV within the first 12 hours, including the 3-second blotting act.
Other Benefits to Rihanna from the Performance
Rihanna’s all-red ensemble generated significant media impact value for the brands she wore, including Loewe, Alaïa, MMG X Salomon, and more. The red bodysuit by Loewe earned the brand US$2.4 million worth of mentions, while her Alaïa coat garnered US$1.7 million, and her MMG X Salomon sneakers earned the brands US$1.3 million and US$602,000, respectively.
Comparison to Other Performances
Kendrick Lamar’s performance in 2022 wearing Louis Vuitton generated US$1.1 million in media impact value after an entire week, with the NFL’s Instagram post of the singer generating US$323,000 of that. The top four brands in terms of media impact value after the 2022 performance were Nike (US$2.5 million), Tiffany and Co (US$1.7 million), Louis Vuitton (US$1.6 million), and Dundas (US$1.4 million).
Conclusion
Although the Super Bowl halftime show performers do not receive payment, they benefit significantly from the exposure to the massive audience. Rihanna’s performance at the 2023 Super Bowl halftime show generated substantial media impact value for Fenty Beauty and the brands she wore, including Loewe, Alaïa, MMG X Salomon, and more.
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