How Much Did Rihanna Get Paid For Super Bowl 57 Halftime Show?

How Much Did Rihanna Get Paid For Super Bowl 57 Halftime Show? Super Bowl LVII saw Rihanna make a stunning return to the stage after a six-year hiatus. While fans worldwide were left in awe of her performance, many have been left wondering how much she was paid for her appearance. This blog post will explore how the Super Bowl halftime show works and how artists like Rihanna benefit from it.

Did the NFL Pay Rihanna to Perform At Halftime? 

Contrary to popular belief, artists that perform at the Super Bowl halftime show do not receive a paycheck. In fact, the NFL has historically never paid halftime performers. They only cover expenses and production costs. NFL spokesperson Joanna Hunter confirmed this in a 2016 interview with Forbes.

What’s in it for the Artists? 

So, if halftime performers aren’t paid, why do they agree to perform? The answer lies in the exposure that the show guarantees. With over 100 million viewers tuning in worldwide, it is a once-in-a-lifetime opportunity for artists to showcase their music to an audience of such magnitude. They can promote their latest albums, singles, and upcoming tours through the halftime show.

Impact of Super Bowl Halftime Show on Artists’ Success 

The halftime show’s impact on an artist’s success cannot be underestimated. Spotify reported that Shakira’s streams spiked by 230% following her Super Bowl LIV halftime performance. Jennifer Lopez’s streams, on the other hand, went up by 335%. Similarly, Justin Timberlake’s halftime show in 2018 resulted in a sales gain of 534%.

How Much Do Super Bowl Halftime Shows Cost? 

While the NFL doesn’t pay the performers, the production details of the halftime show can be quite pricey. Some of the notable halftime shows and the costs involved are:

  • 2001: Aerosmith, NSYNC, $11 million
  • 2007: Prince, $12 million
  • 2013: BeyoncĂ©, $600,000
  • 2017: Lady Gaga, $10 million
  • 2020: Jennifer Lopez and Shakira, $13 million


In conclusion, the Super Bowl halftime show may not come with a paycheck for the performers, but it offers them a platform to showcase their music to a massive audience. The show’s immense reach can result in increased sales and streams, further contributing to an artist’s success.

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My name is Gourav Singh, and some of my favorite hobbies include watching movies and television series, playing sports, and listening to music. For my blog posts, I prefer to write about themes that are lighthearted and fun to read and write about. To keep things light and entertaining, I'll include funny observations on life or a summary of the most recent entertainment news. Check out my blog if you're in the mood for some light entertainment.
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